KC
Kyle Cannillo
Broadcasting · Marketing · Media
RESUME · PDF AVAILABLE

Broadcasting
Resume

PROFILE

Award-winning broadcaster, marketing director, and social media manager with:

  • 400+ games of live play-by-play broadcasting experience.
  • Proven track record of brand building and audience growth.
  • 10+ years of experience in editing, design, photography, and content creation.
  • Expertise in social media strategy, content, public relations, and video editing.

EXPERIENCE

  1. Senior Director of Broadcasting, Marketing, & Media

    Rochester Jr. Americans, North American Hockey League
    JUN 2023 — PRESENT
    • Award-winning play-by-play broadcaster with 400+ games of experience, earning 2024 Broadcaster of the Year and helping drive the Jr. Americans to become the East Division's most-viewed team on NAHLTV.
    • Leads all marketing, digital media, broadcasting, and fan engagement initiatives, building the expansion franchise into a one of junior hockey's premier organizations and winning 2024 Organization of the Year.
    • Develops and executes digital and grassroots marketing strategies that drives consistent sellout crowds and attracted more than 100,000 fans during the franchise's first three seasons.
    • Grew the team's social media presence from zero to 21,000+ followers in three years, generating more than 30 million impressions and establishing the organization as the East Division's most-followed team.
    • Directs all aspects of the game-day experience, including promotional planning, production, fan engagement initiatives, in-arena presentation, and the coordination of game-day operations staff to ensure seamless event execution.
  2. Director of Broadcasting, Marketing, & Operations

    Chippewa Steel, North American Hockey League
    MAY 2022 — JUN 2023
    • Served as play-by-play broadcaster for all home and away games, producing live game broadcasts on NAHLTV.
    • Produced graphics and video content for media platforms including Facebook, Instagram, and X, increasing the team's social media following by 200%.
    • Directed and executed all aspects of the in-arena game-day experience, including entertainment, promotions, and live event presentation.
  3. Play-By-Play Broadcaster

    Big Ten Network Plus
    AUG 2018 — MAY 2022
    • Worked as as lead television play-by-play broadcaster for Penn State hockey, volleyball, soccer, and lacrosse.
    • Broadcasts have aired on linear BTN in millions of households across the USA.
  4. Broadcast & Social Intern

    New Jersey Devils, MSG Networks
    SEPT 2020 — AUG 2022
    • Experience working with the MSG Networks' broadcast, production, and social media team covering the New Jersey Devils.
  5. Broadcaster & Social Media Director

    Penn State CommRadio
    AUG 2018 — MAY 2022
    • Play-by-Play broadcaster for 60+ high-profile Penn State Athletics events.
    • Responsible for posting articles and promoting live broadcasts.
  6. Digital Media Coordinator

    Showtime Sports, CBS Paramount
    JUN 2021 — MAR 2023
    • Assisted in the creation of graphic and videos across all social media channels including IG, Twitter, Facebook, Snapchat, and TikTok.

EDUCATION

The Pennsylvania State University

Bellisario College of Communications
AUG 2018 — MAY 2022
  • Bachelor of Arts, Broadcast Journalism | Minor: Digital Media | Dean's List

ORIGINAL PDF

A PDF version of this resume is available for download.